Франчайзинг как инструмент интеграции российского бизнеса в Единое экономическое пространство

Authors

  • Svetlana Sergeevna Dyachkova Группа компаний «Новард» , Adviser to the President NOVARD Group Автор

Keywords:

The legal framework of a commercial concession, the formation of affi liate sales, franchise network

Abstract

This article deals with economic aspects of affi liate sales at franchised corporations in meso. Justifi ed by the benefi ts of franchising as used in the integration of domestic companies in the Single Economic Space EurAsEC. Examines the experience of his own model in enterprise software sales entities in order to adapt it to modern conditions.

Published

2013-12-15

Issue

No. 13 (2013)

Section

Articles